The good folks at jadedPixel (the team that brought us Shopify) published an interview with Matt today! He talks about our business, our clients, and why we recommend Shopify so damn much. Check it out, and join me in a rousing chorus of “woo hoo.”

The Green Girls are cool people with cool, eco-friendly products, so check ‘em out folks!

We’re really proud of the site, which is a wordpress / shopify integration that we think works quite well.

Well, we finally bit the bullet and took a stab at it.

For our first widget, we’ve connected the new Marketplace on Shopify.com directly to you dashboard. Check it out here
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We’re pretty happy with the results and we hope others will use it too.

Let us know what you think would ya?

Cheers!

Matt Beck
Partner
CouldBe Studios

Like a lot of designers who work with Shopify we were mystified. We felt betrayed by people who we had previously sung the praises of, we scratched our heads and fumed. We wrote forum posts questioning their methods, sent them feedback and commiserated with other designers over the way that it was handled.

The problem we had with the situation was not the new rates which are actually quite reasonable, but that the change was carried out in secrecy, which left us in a potentially sticky spot as we had bids out to potential clients which were based on their old pricing model, and even worse projects currently being developed that had their pricing model changed! How were we supposed to handle that? We’d quoted people based on their old pricing model, started working on the site and then had it change mid-way through.

Outrage! Snarl! All of that!

Well, as it turned out the folks at Jaded Pixel grandfathered all of our projects back to the old pricing without any fuss, so it worked out all right. And, even better they are making a real effort to improve their communication with their user base and the design community.

After dropping the pricing change on us in secrecy, they have actually been fairly open about the reasons.

Tobias Lütke, JadedPixel’s co-founder had this to say:

“First of all, there was no announcement because it was not practical in our situation for two reasons:

a) There is no change to any of our existing customers. The only thing which changes to people who use Shopify is that the signup page of our brochure page quotes a different pricing structure. We grandfathered every one of our existing customers for lifetime. This includes people who were in the middle of setting up a store and had no prior sales yet. It did not however include people on demo accounts ( the ones which say that they are automatically deleted ). However we have grandfathered everyone who send us an email with a demo account if the store was about to be launched.

b) Because shopify is free in signup we could not announce this change because it would have meant that people would have set up hundreds of accounts to be grandfathered which they could then sell later on to people who feel that the old pricing system was better.

Speaking of which, i know that the feedback here on the blog is pretty negative but this is by no means a fair reflection of the feedback we are receiving here at jadedPixel. A lot of our customers are saving a good deal of money and expect to save even more when they grow bigger. The only pricing model was prohibitory expensive to some of our clients and this had to be addressed.

That being said, we are incredibly sorry about the inconveniences the switch may have caused to our designers, advocates and pitchers out there. We are establishing a new communication channel with our affiliates so that such changes can be announced in a controlled manner. Not that there are any more such changes in the pipeline, mind you.

Thank you for understanding. We launched with a pricing scheme which was unsustainable in the long run and had to correct the problem. We believe that the shopify software delivers value far greater then its cost and we hope you think the same, especially with the new pricing system.”

Perhaps the best thing to come out of this however is that Jaded Pixel is now taking a very proactive stance on improving their communication with the designers who build the themes and sell the storefronts. Today they announced the creation of what they are calling the Shopify Advisory Council. Which basically is a group of designers and users of Shopify who will act as a sort of think-tank for customer relations.

Jaded Pixel’s willingness to admit that they made a mistake with the way they handled things recently and their willingness to learn from their mistakes has done much to restore our faith in them and their platform.

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Building this site has been a bit of a comedic adventure in Why Designers Should Hire A Designer. Despite all our proselytizing about keeping things simple, when it came to our own site we found ourselves trying to cram it full of every idea we’ve ever had. Seriously – the first iteration of the site practically did your dishes for you. And then, inevitably, we’d hit a wall. Pound our keyboards in frustration. Let the site sit for a while. Each time we came back to it we cut it down a little bit more, but there was still too much information and too little breathing room.

Finally, about a week ago, we started over. Clean slate, blank page. We had a brainstorming session in which we wrote down the three most important goals of couldbe studios: being able to offer affordable, quality design to people who don’t think they’ll be able to hire a designer; making accessible, standards-compliant sites; and providing complete identity solutions to small and home-based businesses. With those three things hanging out all by themselves on a piece of notebook paper, we went back to designing our site – and we knocked the whole thing out in a little over a weekend. Go, us!

We’re sort of glad it took so much work to get the site going, actually. Now that we know exactly what our clients are going through, we’ll be even better at helping them through the design process. And it is a process, you know? Getting from Point A to Point B isn’t always a straight shot.

So, yeah. Have a look at couldbe studios. Drop us a line if you want to hook up with a new site or a spiffy logo. And enter your name and e-mail address in the form on this blog to get our newsletter and stay on top of our latest happenings.

Jumping the gun on our main site launch is the unveiling of our newest service. That’s right, folks – couldbe studios is already producing offspring. Can it be long before we start talking about diapers and preschools?

Like I was saying: Buzzverb launched today! Buzzverb is the answer to your prayers, assuming you pray for good copywriting. Who doesn’t, really? We’re excited, because it means we can flex our writing muscle for creating more than just code.

Since November is National Novel Writing Month, and in honor of our auspicious launch, Buzzverb has decided to bring you 30 days of links to the best writing resources on the web. 30 links in 30 days! Whether you’re doing NaNoWriMo or not, this isn’t something you’ll want to miss.

Check out our portfolio

We’re especially chuffed because Lucky Oliver is, as they put it, “the mother of all photo-selling web sites.” Instead of concentrating solely on professional photographers, Lucky Oliver accepts images from hobbyists and enthusiasts as well. This means that designers using images from Lucky Oliver are much less likely to run into the top ten stock photography cliches. And we know how much you hate to be a cliche.

Seriously – check it out. Of course we’d like it if you decide to buy some of our photos, but there’s so much talent on Lucky Oliver that you really can’t go wrong.