Shopify Promotions and Navigation

This entry is part 3 in the series Shopify for Beginners

While the Shopify Promotions tab gives you a pretty straightforward way to add discount codes to your site, the Navigation tab might surprise you with its versatility. Sure, you can use link lists to provide navigation to different sections of your site, but did you know that you can also use them to create collection landing pages, product galleries and more?


Promotions Overview

Promotions Overview (click to view larger)

In your Shopify admin area, click Promotions.

You will see any discount codes you’ve already created as well as a link to create new ones. If you have previously used discount codes, you can quickly see how many times each code has been used.

Adding a new promotion

To create a new discount code, click the Add a discount code link just below the Promotions page title.

Add A Coupon Overview

Adding a New Coupon (click to view larger)

  • Give your promotion a name. This will be the code the customer uses to redeem the coupon. You can enter your own unique name (such as SummerSpecials2012) or click the Generate link to generate a random code.
  • Choose the Coupon Type. You can choose between a dollar discount (using the currency set in your Preferences), a percentage discount, or free shipping.
    • To create a dollar discount, enter the amount you want to discount each order. You can further restrict this code by selecting a filter from the next drop-down menu: all orders, orders over, collection or specific product. Choosing any option other than all orders will give you additional filtering options.
    • To create a percentage discount, enter the percentage by which each order will be discounted. You can further restrict the code by selecting filters.
    • To create a free shipping discount, enter the maximum rate that qualifies for free shipping. You can further filter this by country.
  • Coupon details

    Coupon details (click to view larger)

  • Edit the Coupon Details. The default sets the coupon to start today, be valid until it is (manually) deactivated, and to have unlimited uses. You can click any of those links to edit the parameters of the coupon to set a start and end date and to limit uses.
  • When you are happy with your coupon, click the Create discount button.

To deactivate a coupon at any time, you can always click the Disable discount button to the right of your coupon in the list of active discounts.

More Promotion options

Below the coupon list are three additional promotional tools.

    • Google Product Search: To publish your products to Google Product Search, click the Publish them now button. You must be logged in to the Google account associated with your shop to complete this process.
    • Google Experiments: To perform A/B testing on your shop, click the Create a New Experiment button. You can choose the element of your shop you’d like to use for multivariate testing and follow the instructions to start a new experiment.
    • Shopify Marketing Apps: click the link to the Shopify App Store to add marketing apps to your site.


Shop Navigation Overview

Shop Navigation Overview (click to view larger)

In your Shopify admin, click Navigation.

You will see all of the link lists you have created for your site. Link lists are organized with the default link lists displayed first and any custom link lists displayed in alphabetical order by list name. Each link list has individual links to sections of your site or external web pages.

A “link list” is a block of links. Each link list has its own name and a unique handle for use in themes. Each shop includes two default link lists (Main Menu and Footer) but you can add an unlimited number of custom link lists, in addition to being able to add, change and delete the links in both of the default lists.

Adding New Links

Adding a new link

Adding a new link (click to view larger)

  • Choose the existing menu you’d like to add a link to and click the Add link button.
  • Give your link a name. This will be the text that appears on your site (for example, if you’re linking to your Blog and want the link to say My Thoughts, you would enter My Thoughts here).
  • Choose the section of your site you want to link to from the first drop-down menu. You may link to a blog, your shop front page, a collection, a page, an individual product, a search page, or an external URL.
  • In the second drop-down menu, you can further refine your link choice. For example, if you’re linking to a product, you can choose the product from the drop-down menu.
  • Click Add link to add your link to the link list.

If you’re linking to a collection, you can filter the display by tags. So if you have a collection of tee shirts and you want your navigation link to only display shirts that have been tagged “holiday,” you can do so without having to create an additional collection.

Editing Existing Links

Editing a link list

Editing a link list (click to view larger)

  • Find the link list you’d like to edit and click the Edit link list link next to the list’s title. The entire link list becomes editable.
  • Find the link you’d like to change.
  • Make your edits by changing the information in the Link Name or Links To fields.
  • Click the Save Changes button to save your changes.

Creating a New Link List

Creating a new link list

Creating a new link list (click to view larger)

  • Click Add link list below the title at the top of the Navigation page.
  • Give your link list a name and click the Add Link List button.
  • Follow the instructions above to add new links to your list.

Adding a Link List to Your Theme

Editing theme files requires knowledge of HTML and Liquid. Do not edit live theme files if you’re not sure what you’re doing! Always back up your theme before making changes.

  • Go to Themes > Template Editor. Choose the section of your theme you’d like to add the link list to from the list of available template files on the left. The template file will open in the editor.
  • Find the place in the template file where you’d like to add your link list.
  • Enter the code for your link list. (In the example below, you are using a conditional tag to check to see if the link list “footer” has any links in it, and if so, creating a paragraph with the class of links and displaying each link in it.)
  • Save your template file


Doing More With Link Lists

Want to get a little fancy with link lists? Here are some cool tutorials for using link lists in ways you may not expect:

Next Up: Blogs & Pages.

The Copic Store

Copic Markers are awesome, and we were tickled R00-Copic Pinkish White that we got to set them up with a custom Shopify theme!

Copic Marker - OVERVIEW

Collection pages use custom sub-nav tabs to group related products, accessories and description pages together.

This store uses a combination of Custom and Smart Collections to manage a huge inventory of pens, inks and accessories. Eagle-eyed visitors will notice that it blends seamlessly with the Copic Marker WordPress site, too. (Hint: that’s not an accident.)

Using collections and tags for a two-tiered sorting process gave us a tremendous amount of flexibility, which we definitely needed to get this site working the way it should! Shopify has made it really easy to access collections and tags via link lists (in the Navigation tab of the Shopify admin). Navigation: not just for links anymore. They’ve also made some changes to the way tags are handled, which essentially allows users to create collections on the fly using tags.

Copic Marker bulk order forms

Bulk order forms let customers quickly add lots of products.

This theme had a lot of custom elements:

  • tab-based sub-navigation on the collection pages (which pull in the correct products based on tags)
  • overview pages that detail each product family with a graphic and some links
  • sidebar graphics that change depending on which collection is being viewed
  • related products (again, based on collections and tags – are you sensing a theme?)
  • a cool bulk order option, which uses Custom Collections as well as a custom collection template (and a bit of javascript) to add a little sumpin’ sumpin’ to the ‘add to cart’ function

Shopify Themes and Apps

This entry is part 2 in the series Shopify for Beginners

Themes and apps are the easiest way to customize your Shopify storefront without touching the code. Your theme dictates the look and feel of your storefront, while apps can add all sorts of functionality, from mobile access to inventory management and more. We’ll walk you through the basics of the Theme and Apps sections here.

Managing Themes

The Shopify Theme Drop-Down Menu

The Shopify Theme Drop-Down Menu (click to view larger)

In your Shopify admin screen, click the Theme link in the green bar to view the Theme drop-down menu. You will see the options available for your existing theme, as well as a link to the Shopify Theme Store, where you can choose a new free or paid theme.

If your theme has configurable Theme Settings, you will see a link to those in the drop-down menu. If not, you will see a link to the Template Editor, where you can edit your theme’s core files. NOTE: Editing a live theme’s template files is NOT recommended for beginners!

Making Changes to Your Theme’s Settings

Shopify Theme Settings

Shopify Theme Settings (click to view larger)

  • In the Theme drop-down menu, choose Theme Settings
  • You will see a page with all the configurable settings for your theme. This varies from theme to theme, so look carefully to see what is available to you. Click a gray header to expand each settings sub-section.
  • To update settings, choose from the available options. Once you are happy with your selection, click Apply Changes
  • Refresh your storefront in your browser to see the changes you’ve made

If you want to save your settings as a preset, be sure to select the checkbox next to Save current settings as a preset. Doing this will allow you to revert back to these settings at any time.

Making Changes to Your Theme’s Template Files

Editing a live theme’s template files is NOT recommended for beginners!

The Shopify Template Editor

The Shopify Theme Editor (click to view larger)

  • In the Theme drop-down menu, select Template Editor
  • You will see a list of all your theme’s core files on the left. Select one to open it in the Editor.
  • If you’re familiar with HTML, Liquid and CSS, you can make changes to your theme’s core files here. (Not sure what Liquid is? Check out Shopify’s Resources for more information.) Even if you’re not familiar with code, simple text changes will probably be easy to make here. For example, to change the message that appears when a customer searches for a page that isn’t on your site, click the 404.liquid template file and make changes to the text. Don’t make any changes to the tags if you’re not sure what they are.
  • Click Save to save your changes. NOTE: Any changes you make here will affect your live site!

To revert to a previously-saved version of your template file, click See older version at the top of your edit screen.

Exporting Your Theme

  • In the Template Editor, find the section at the top that says Export
  • Click Download your theme to start the process of compressing your theme for download
  • You will receive an email from Shopify when your theme is ready to download. Click the link in the email to download the theme to your computer.

Choosing a New Theme

Applying a new theme overwrites any theme currently on your site. ALWAYS export your current theme before applying a new one.

The Shopify Theme Store

The Shopify Theme Store (click to view larger)

  • In the Theme drop-down menu, click Find more themes to visit the Theme Store
  • Use the filters at the top of the screen to help you find exactly the theme you’re looking for. You can choose free or paid themes and search by color.
  • Click a theme’s thumbnail to learn more about it. If the theme has a preview, you will see a link to the preview next to the theme’s description.
  • Choose a New Theme

    Choose a New Theme (click to view larger)

  • To choose a theme, click the Get Theme button.
  • If the theme you have chosen is a Free theme, you can follow the onscreen instructions to apply it to your site right away. NOTE: You will lose ANY changes you have made to your current theme when you apply a new theme! Follow the instructions above to export your current theme if you have made any customizations to it.
  • If the theme you have chosen is a Paid theme, you must follow the onscreen instructions to pay for it before you can apply it to your site

Adding and Managing Shopify Apps

The Shopify Apps Menu

The Shopify Apps Menu (click to view larger)

Click Apps in the green bar to view the Apps drop-down menu. You will see a list of any apps you have installed as well as links to Manage your apps and to access the App Store.

Apps are small applications that can add functionality to your shop. The Shopify App Store contains both free and paid apps.

Adding an App from the Shopify App Store

The Shopify App Store

The Shopify App Store (click to view larger)

  • In the Apps drop-down menu, click Get more apps to access the App Store
  • Use the drop-downs at the top of the screen to help you find a specific app, or browse through all of them to see what’s available. You can search by category or integration, and you can also choose to only see free apps by clicking free.
  • The Shopify Mobile App in the Shopify App Store

    The Shopify Mobile App in the Shopify App Store (click to view larger)

  • To see more information about an app, click its thumbnail. You will see a description of the app, the cost (if any), and additional information like video walk-throughs or demos.
  • Once you’ve chosen an app, click Install App to add it to your shop. Each app’s installation process is different; follow the onscreen instructions to complete installation.

Managing your Apps

Manage Applications

Manage Applications (click to view larger)

  • Click Manage Apps in the Apps drop-down
  • You will see a page which lists all of the apps you have installed, along with links marked Login and Remove.
  • To edit an app’s settings or other information, click Login. To remove the app from your account, click Remove.

Next up: Promotions and link lists.

Shopify Tutorial for Newbies

This entry is part 1 in the series Shopify for Beginners

One of our most popular posts is the Handy Dandy Shopify Tutorial for Newbies – from way back in 2007! While we still love Shopify just as much (or maybe more), LOTS has changed on the Shopify front since then. It’s high time for an update! Note: This article series will touch on all the major sections of the Shopify admin, but it’s not meant to be an in-depth guide. Use it to help you familiarlize yourself with the Shopify back-end rather than as a step-by-step shop setup tutorial. (Although if you want one of those, give us a shout in the comments!)

Getting Started with Shopify: a quick overview

Shopify Admin home screen

The Shopify Admin Home Screen (click to see larger)

Log in to your Shopify admin account ( The first thing you’ll see is the Home screen, which (depending on your account level) shows you at a glance some basic stats, how many orders you’ve received, the last login of your staff members and your out of stock items (if any). It also shows you what’s recently happened on your site: products that have been added or deleted, pages that have been published, etc. This news feed also contains recent Shopify announcements. The green navigation strip at the very top of the screen gives you access to all the areas in your shop. The black bar above it gives you a quick link to the shop itself (your URL is there on the left, next to the Shopify logo) as well as a search box and links to Support, your Account (where billing, staff and account level preferences can be set) and a Logout link.

Shopify Nav Bars

Shopify Navigation Bars (click to see larger)

We’re going to start on the far right side of the green bar for this overview. This article will deal with the Preferences section.

The Preferences section:

This is a good place to start, since you’ll need to set up the basic workings of your shop before you start selling anything. The Preferences drop-down has seven sections:

Shopify Admin Preferences Drop-down

The Shopify Preferences Drop-Down (click to see larger)

  • General Settings: Your shop’s name, your contact email, your physical address (this is required for accepting payments, but it doesn’t display anywhere on your site), time zone and currency setup. You can also enter a Google Analytics account or other javascript snippets here, and you have the option to password-protect your storefront (to keep visitors out until you’re ready to launch, for example).
  • Regions & Taxes: You can set your tax rates here.
  • Checkout & Payment: Choose your payment method(s) and decide how to handle checkout-based rules such as automatically closing a paid & shipped order or automatically adding customers to an email marketing database. This is also where you can enter your Refund, Privacy Policy and Terms of Service.
  • Shipping: Set your shipping rules and rates here. You can also (optionally) enable carrier-based calculated shipping from UPS and USPS.
  • Fulfillment Services: Do you use a fulfillment service like or Shipwire? Enter it here.
  • Email & Notifications: The content of your order & shipping confirmation emails can be set and edited here, and you can add Web Hooks to subscribe to “events” for your products and orders (most often these are used to connect with third-party services).
  • DNS & Domains: If you have a custom domain you want to use for your shop, enter it here. You can also opt to buy a domain through Shopify for a yearly fee; if you go that route, all the setup is automatically taken care of.

Next up: the Theme drop-down and how to connect with the Shopify App Store.

Business Blogging for Non-Writers

We had a blast at WordCamp PDX! My presentation (complete with audio) is embedded below. You can also click here to view it on Slideshare, where you can download it if you’re into that sort of thing.

Questions? Feedback? We’d love to hear from you.


So changes are ahead, and afoot, and all parts in between. We’re restructuring the business, putting the finishing touches on the book (which you can totally pre-order right here), and trying out this new financial model I think they call “budgeting.”

Most importantly we’re turning our focus more intently than ever on making couldbe studios into the best web design studio it can be, starting by giving thanks to all our fabulous clients. If you haven’t checked out our portfolio in a while, click on over and take a look at some of the terrific small businesses we’ve had the pleasure of working with.

If you’re on Facebook or Twitter, feel free to add us! We’ll be posting updates in both places regularly, and who knows, we might just unveil a special offer or two.

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